MaXhosa Africa returns to the Parisian runway with a collection that reimagines luxury fashion from the African continent.

The South African fashion and lifestyle brand presents its second Paris Fashion Week
showcase with its latest collection titled: MAXHONASSAINCE. The collection aims to redefine the perception of premium African fashion.

“African luxury is often defined by those on the outside looking in,” says MaXhosa Africa Chief Creative Director, Laduma Ngxokolo. “For this collection, we wanted to define what luxury means to us as a brand - beyond the preconceived ideas of a colonial representation of the continent. At MaXhosa Africa we believe luxury is as much about refinement and craftsmanship as it is about an individual representation of culture that is imbued with a spiritual legacy, and a sense of individuality that makes it at once modern and historic. Through our manufacturing processes, we 100% empower the next generation of fashion designers and technicians committed to sustainable production.”

Founded more than a decade ago, MaXhosa Africa has maintained its commitment to
creating bespoke pieces. Drawing on traditional practices of Xhosa culture - the biggest cultural group in South Africa - MaXhosa Africa’s pieces are rooted in beadwork traditions, colour symbolism and patterns prominent in Xhosa dress. Its designs innovatively reimagines these cultural practices for a modern audience, presenting unique knitwear pieces that balance contemporary styles with traditional techniques.

Over the years, the brand has cultivated a following both locally and abroad, with its
recent store opening in New York as well as showcases in London and Paris. Additionally, MaXhosa Africa has gone on to dress global influential figures such as
Michelle Obama, Sarah Jakes-Roberts and Alicia Keys.

Presenting at Paris Fashion Week, on 27 September, MaXhosa Africa will be unveiling its AW25 collection.