MaXhosa Africa to launch AW25 at Kulture Festival in Johannesburg

March 2024 - renowned African fashion brand, MaXhosa Africa, returns to the Johannesburg catwalk to present their AW25 collection with a festival of South African culture, food, and music.

Set for Saturday, 23rd March, the second editon of the annual MXS Kulture Festival will take place at the lush gardens of Sargent Family Hotel in Johannesburg. MaXhosa Africa will be presenting their newest collection, titled Conviction, which is a celebration of MaXhosa as a heritage brand.

The first edition of the MXS Sustainability Festival, hosted at Nirox Sculpture Park, with an emphasis on MaXhosa Africa's sustainability efforts, showcased different parts of fashion production. This year, MXS returns with a focus on South African culture.

The experience will feature the new MaXhosa Africa winter collection in a vibrant showcase, accompanied by a celebration of craft, music, food, cultural experiences and more.

With a curated lineup of performances, such as Sjava, Kitchen Mess, Oscar Mbo, QUE Dj, 2wo Bunnies, Chicco, Mr Thela, Paige, Mamthug and ANDRD 18, the festival offers contemporary jazz and amapiano music as an accompaniment to the day's proceedings.

MaXhosa Africa champions heritage and culture, viewing music and fashion as an artculation of South African culture. "Fashion and music are a language in and of itself; a language of our history and our heritage. It tells a story of our present, and leaves a mark for future generations," says Laduma Ngxokolo, MaXhosa Africa Founder and Creative Director.

Tickets to the MXS Kulture Festival grants you access to the day's proceedings, which includes the performances and fashion showcase as well as a MaXhosa Africa tote bag valued at R7500 with complimentary gift items, food and drinks voucher.

Ticket pricing:
Phase 1 - R1500 - SOLD OUT
Phase 2 - R1800
Event details:
Date: Saturday, 23 March 2024

Venue:Sargeant Family Estate, 2 Mapledurham Ave, Henley on Klip, Meyerton, 1962

Times: 11am-12midnight.

Find more details here.

Fashion Showcase begins at 5pm.
Tickets are currently in phase 2, purchase your tickets here.

About MaXhosa Africa
MAXHOSA AFRICA is a luxury institution that seeks to showcase the Mother Continent for the greatness that it is. The brand further seeks to reposition culture on the pedestal as a thought leader in society, for the current and future universe.