History of the collections

ASTO - Spring Summer 23

The collection embarks on a captivating journey through space and time, paying homage to the diverse landscapes, space and realms we travel while hinting at our timeless connection to these lands. The guiding design philosophy behind this collection is space and the galaxies of stars that make patterns, it is the deconstruction of the iconic MAXHOSA patterns and monogram, elevating them into standalone motifs. This approach involves the meticulous curation of patterns from the universe of patterns, assembling a galaxy of smaller design elements to compose each garment. Moreover, the collection incorporates the artful fusion of artefacts, seamlessly integrating them as embellishments on the pieces. Overall, this collection offers a fresh, three-dimensional perspective on the classic MAXHOSA patterns, breathing new life into an iconic motif. ‘We are going to space in style and it’s not the first time. We’ve been going to space for centuries.

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SONS AND DAUGHTERS OF CREDO MUTWA - Spring Summer 23

Maxhosa Africa’s AW23 collection takes inspiration from the storyteller, Credo Mutwa, and celebrates natural materials from South Africa. Following the classic Maxhosa aesthetic of bright hues of orange, blue and red, the new collection features updated silhouettes and styles that are inspired by the stories of the late Credo Mutwa. “This collection takes an approach that showcases how modern African people can dress, while still embracing our culture and heritage,” says Laduma Ngxokolo, founder and creative director of Maxhosa Africa.

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ALKEBULAN - Autumn Winter 22

‘WE ARE THE ONES THEY HAVE BEEN WAITING FOR’ - Spring Summer 22

or centuries now our forefathers and generations before them fought for justice and peace, many have failed and some passed the barton from one generation to the next. We, the current generation, are meant to reach the pinnacle of our ancestors sacrifices. We are the ones our ancestors have been waiting for over centuries. This collection takes on a utopian view of how we desire to evolve and showcase our culture to the world. While we create the perfect world.

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SIZIIKUMNKANI NEEKUMNKANIKAZI / WE ARE KINGS AND QUEENS

The aim of this collection is to restore our dignity as the Africa continent & continue the MAXHOSA philosophy of modernising our culture. But now in a broader context of borrowing from other cultures within the continent.

AMASIKO NEZITHETHE - Autumn Winter 2019

Also known as “customs and traditions”, it shares in how customs with traditions have influenced our dress code as Africans. MAXHOSA connects the continent in sharing an archive of how different tribes in Africa adorned themselves.

CULTURE - Spring Summer 2019

These patterns have limitless opportunities of being modified and thus placing MAXHOSA in various spaces in people’s lives.

EVOLUTION OF MAXHOSA - Autumn Winter 2018

The Evolution of MAXHOSA aims to show how culture has evolved as the brand that prides itself on making cultural statement pieces. The introduction of the Atelier collection by Tina Ngxokolo additionally enhances the craftsmanship, also sharing the direction which the brand is going.

APROPRIYEYSHIN - Spring Summer 2017

All the looks are sketched with an ultimate objective of constructing an innovative utopian African feel, that will outlive the time span of the collection.

MNTANOM'GQUBA - Spring Summer 2016

The Mtanom’gquba collection celebrates dark skin tones in contrast with bright hues to elevate the appreciation of colour diversity.

CAMAGU - Autumn Winter 2015

Camagu translated, is also an offering of praise and gratitude, it is a symbol of completion. The styles are selected to capture the most inspired pieces that stood out.

Buyel'mbo

Buyel’mbo is a Xhosa phrase often uttered by Xhosa elders when they reminisce about the nostalgic lifestyle in the Xhosa homelands. The objective is to remind modern inhabitants how magnificent traditional Xhosa aesthetics could be cultivated into modern dress, and still be astonishing.